Fresh Berries Market

Fresh Berries Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

SR496568 | 26-Mar-2021 | 82 Pages | Mordor Intelligence |


The global market for fresh berries is projected to register a CAGR of 2.5% during the forecast period (2021-2026).

COVID-19 has a direct and negative impact on the fresh berries market, globally. The value addition activities were affected negatively as a disrupted distribution channel tends to lower the berry consumption globally. For fresh produce businesses like berries, the effects will mainly trickle down through changes in consumer spending, labor availability, logistics, and trade.

Growing health consciousness, increase in beverages and confectionery sector, and enhanced adoption of beauty and personal care segments are the important incentives for consumption in many countries, especially the United States and Britain. The Asia Pacific is anticipated to be the largest market and North America is the fastest-growing market across the globe during the forecast period. Apart from strawberries, blueberries also hold relevance to the region. Having a lot of experience in growing many blueberry varieties, various production regions have focused on different varities. Therefore, the increased consumer demand across various countries has resulted in increased production in the major producing countries globally.

Key Market Trends

Increased Production of Berries in China is driving the Market

According to the Food and Agriculture Organization, the total berries production has increased gradually over the years across major producing countries. As per the China Horticulture Board, China is the largest producer of fresh berries in the world. It produced 3.3 million metric ton of berries in 2019. The country also exports over 95.0% to 97.0% of its raspberries to other parts of the world, although the production volume of raspberries in China is low. According to the Chinese Society for Horticultural Science, China is now the world’s largest strawberry producer, both in terms of acreage and production. A wide diversity of production methods is being used in the country. For instance, in the south, mostly open field production, mostly for processing, and plasticulture; in northern areas, high tunnels, and greenhouse production. Therefore the increased global demand for berries has resulted in increased production and production-oriented initiatives in the major producing countries such as China, thereby positively influencing the global production in the forecast period.

Asia Pacific Leads the Production of Fresh Berries

Asia-Pacific leads the consumption of fresh berries, with a huge share of the global consumption. The majority of the global production of berries comes from Asia-Pacific. China and Japan are leading countries in the production of fresh berries in this region. Apart from strawberries, blueberries also hold relevance to the Asia-Pacific region. Having a lot of experience in growing many blueberry varieties, various production regions have focused on different varieties. The Jiaodong Peninsula in China produces mainly the Duke and Bluecrop varieties. The Liaodong Peninsula produces more Duke, Bluecrop, Northcountry, and Reca varieties. The planted area for blueberries in this region increased in the past few years.

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